According to a report from Aberdeen’s 2010 social media ROI benchmark report, %85 of retail organizations have a social media initiative in place to help manage brand reputation and encourage revenue-building and consumer interactivity. Social networks, Blogs, Tweets, Wikis, file-sharing sites and much more turn people from content consumers to content producers providing a clear potential for retailers to reach masses of people efficiently.  Social Media is redefining how consumers make purchases through the reception of information across multiple digital channels. Traditional advertising tactics must be tweeked allowing companies to reach the target audience and engage consumers to interact with brands.